밑줄 친 부분에 들어갈 말로 알맞은 것은?
In recent years, the increased popularity of online marketing and social media sharing has boosted the need for advertising standardization for global brands. Most big marketing and advertising campaigns include a large online presence. Connected consumers can now zip easily across borders via the internet and social media, making it difficult for advertisers to roll out adapted campaigns in a controlled, orderly fashion. As a result, most global consumer brands coordinate their digital sites internationally. For example, Coca-Cola web and social media sites around the world, from Australia and Argentina to France, Romania, and Russia, are surprisingly __________. All feature splashes of familiar Coke red, iconic Coke bottle shapes, and Coca-Cola’s music and “Taste the Feeling” themes.
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